LATAM current statistics and growth potential makes it an important component for any IT vendor with a WW footprint ambition.

• GDP of US$ 6 trillion
• Population 652 M
• IT market of ~$ 340 Billion
• Home of G200 companies such as  ITAU-Unibanco ( 46,000 ATM), LATAM Airlines ( 319 aircrafts), América Móvil ( 360 million access lines)
• High usage of internet and mobile apps: Brazil (#2), Mexico (#6), and Argentina (#8) are among the highest ranked markets worldwide for total hours per week spent on the internet. WhatsApp that has been installed in 90% of iPhones; Brazil and Mexico hold positions #2 and #5 of Google Play’s country downloads worldwide
• US$200B of Foreign Direct Investment (FDI) or in the range of 10-15% WW
• The demographic dividend will continue to benefit the LATAM markets. People between 15-60 of age will keep climbing
• Mexico & Brazil will become the 4th and 5th largest economy by middle of the century
• Brazil and Argentina business cycle, the 1st and 3rd largest economies, do not correlate with US. 
• The Pacific Alliance, a block of countries comprised by Chile, Colombia, Mexico and Peru, has brought political stability and growth to the region.