Displaying items by tag: when to enter into latam market

“En Rio Revuelto, Ganancias de Pescadores”. This Spanish saying means that there is somebody ready to take advantage of change, which captures well the opportunity to serve the growing digital citizens that has sprung up due to the pandemic market disruption.

We think it would be useful to share some insights and thoughts about how IT vendors could monitor LATAM as it goes through the Covid-19 pandemic.

Reviewing the economic forecast, understanding the business climate, and deciding the go-to-market model are elements that an executive might consider when exploring how to drive new revenues in Latin America (LATAM). We’ll tackle each of these topics and suggest which one may be more critical in an internationalization process.