Embracing the Next Phase of Internationalization: On-the-Ground Expansion in LATAM
As a service company dedicated to helping software businesses achieve their path to globalization, we've devoted our efforts to building strong regional strategies and executing efficiently for our clients.. Our collaboration with Tricentis during the initial phase of internationalization in LATAM, driven by exceptional management and strategic partnerships, demonstrated that by trusting the right partners and leveraging distinctive technologies fitting the needs of local customers, we could succeed across borders without a physical presence. Together, we are excited to announce the launch of a second phase of internationalization: deploying sales and pre-sales in-country resources.
The Journey So Far
Our journey with Tricentis began with a shared vision to expand their reach and impact within the LATAM region. The LinkIT model provides us the framework to implement effective remote management strategies, tap into diverse markets, understand local opportunities, and create exceptional partnerships. This approach not only allowed us to maintain flexibility and keep costs at bay, but also helped build a strong foundation of trust and collaboration with our LATAM clients.
The Power of the LinkIT Model
The LinkIT model has been instrumental in reaching this growth and entering the second phase of internationalization. By focusing on:
- Strategic Partnerships: We identified and collaborated with key partners who embraced and trusted Tricentis’ vision and could provide valuable local insights, sales, and services.
- Our Value Proposition: Profitable from year one! We worked tirelessly alongside Tricentis to set the milestones that led us to succeed in that phase and enhance the appetite to scale and serve more LATAM customers.
- Expert Management: Our team of experts provided continuous guidance and support, ensuring that all operations were aligned with our clients' goals and objectives.
Why In-Country Deployment in LATAM?
While remote management has its advantages, we recognize the immense value of having a physical presence in the countries we serve within LATAM. Deploying resources in-country allows us to:
- Enhance Customer Relationships: Being on the ground enables us to foster deeper connections with clients, understand their unique challenges, and provide more personalized support.
- Gain a Competitive Advantage: With teams located in the same time zone, we can listen and respond to customer needs more quickly and efficiently , giving us a significant edge over competitors.
- Gain Local Insights: Having a local presence helps us stay attuned to market trends, regulatory changes, and cultural nuances, allowing us to tailor solutions more effectively.
Opportunities for First Employees In-Country
This new phase of internationalization opens- up exciting opportunities for the first employees in-country. Here’s what they can look forward to:
- Leadership Roles: As pioneers in their respective regions, these employees will have the chance to be the voice of a leading global software company in the country, develop new partnerships, and drive explosive growth.
- Career Growth: Working in a dynamic and expanding environment offers numerous opportunities for professional development and career advancement.
- Cultural Exchange: Employees will have the unique experience of working in a multicultural setting, gaining valuable insights and perspectives from colleagues around the world.
- Impactful Work: Being part of a growing team means contributing to meaningful projects that have a direct impact on the success of international ventures.
Looking Ahead
As we embark on this exciting journey with Tricentis, we remain committed to our core values of innovation, collaboration, and excellence. We believe that our in-country deployment within LATAM will not only strengthen our regional presence but also create a more connected and empowered team.
We invite you to join us in this new phase of growth and explore the opportunities that await. Check out the exciting roles available in-country and be among the first to shape the future of our operations. Together, we can continue to make a difference and drive the future of AI driven software innovation in LATAM.