On Digital Transformation Latin America’s leading companies are very much committed to better serving their customers through the aggressive implementation of digital transformation initiatives. These efforts are being support...
The Blue Ocean and the “Old Internationalization Route” for Cyber Security Small Medium Enterprises (SME) The potential addressable market and the overall level of investment in the sector are the number one requirement that Venture Capitalists (VC) need to see before investing in software firms rising in... cyber security on internationalization internationalization process latam business latam cyber security market selling south
Cybersecurity companies prepare their technologies for these days!! Traditionally, most Latin America Countries are not early adopters but when LATAM gets momentum, the market ignites. During the last months, several countries in Latin America have been very active in... financial regulations affecting cybersecurity financial regulations driving cybersecurity latin america financial regulations new financial regulations in latam
The effects of the lowering cost of information on a Company's internationalization process IT companies with growing revenues and strong mindshare in their home market need to determine early-on when to start their internationalization processes. This question has become much more time sens... business in latin america internationalization process linkit latam shark fin
How to do business with executives in Mexico What we learned by living and doing business with Mexican decision makers Mexico has one of the most iconic cultures in the world and one of the most complex to do business. Besides its well-known gas... business in mexico internationalization process linkit latam
The Demographics of Latin America In the book “The Rise and Fall of Nations” by Ruchir Sharma from Morgan Stanley, the author presents 10 factors that are critical for a country economic success. His first chapter is on population sin...
Is the world flat? Anyone interested on how the barriers of commerce are disappearing has read “The World is Flat” by Mr. Freidman ( http://www.thomaslfriedman.com/ ). Some of the concepts presented in this book release...
Implementing a Global Strategy Enterprise IT vendors goal is to operate in the WW stage. Besides the financial rewards, other market realities drive this goal: information about technology vendors could be accessed from any corner ...
Software Development in LATAM Software, and the “apps” and platforms (cloud, mobility, IOT) it enables, is becoming a driving force in today’s economy. Companies depend on software to serve their customers better and gain competit...
How to Enter the Latin America Market? Latin America and The Caribbean is one of the most dynamics regions in the world having an economy of US$ 6 trillion, population of 620 million people, and an IT market estimated to be $300 Billion. T...
Book Review: “Wining in Emerging Markets” In the book “Winning in Emerging Markets” (Harvard Business Press, 2010), the authors Tarun Khanna and Krishna Paletu, who have many years studying multinational companies entering new markets, presen...
Is Doing Business in Latin America and the US Different? One of the question we most commonly answer to companies entering the Latin America is if doing business South of the border is that different. The answer, similar to other international markets, is: ...