Why LATAM

Why Link IT

LATAM current statistics and growth potential makes it an important component for any IT vendor with a WW footprint ambition.

  • GDP of US$ 5.5 trillion
  • Population 600 M
  • IT market of ~$ 310 Billion
  • Home of G200 companies such as  ITAU-Unibanco ( 46,000 ATM), LATAM Airlines ( 319 aircrafts), América Móvil ( 360 million access lines)
  • High usage of internet and mobile apps: Brazil (#2), Mexico (#6), and Argentina (#8) are among the highest ranked markets worldwide for total hours per week spent on the internet. WhatsApp that has been installed in 90% of iPhones; Brazil and Mexico hold positions #2 and #5 of Google Play’s country downloads worldwide
  • US$200B of Foreign Direct Investment (FDI) or in the range of 10-15% WW
  • The demographic dividend will continue to benefit the LATAM markets. People between 15-60 of age will keep climbing
  • Mexico & Brazil will become the 4th and 5th largest economy by middle of the century
  • Brazil and Argentina business cycle, the 1st and 3rd largest economies, do not correlate with US. 
  • The Pacific Alliance, a block of countries comprised by Chile, Colombia, Mexico and Peru, has brought political stability and growth to the region.