The goal of this study is to understand  the viability to enter the Latin America market by analyzing the market potential, the company's solution fit, and other business factors such as competition, availability of preferred routes-to-market, operational factors, and potential business hurdles. The Regional Business Strategy will provide a structured approach to make a Latin America go/no-go decision, and if applicable, recommend the country and routes-to-market to target based on  the level of resources to committed in the region.
    
The Regional Business Strategy is a 2-4 week engagement.