Who we are...

Link IT LATAM is a services company dedicated to help IT vendors manage the complexity of the Latin America market. We provide a set of services, primarily focused around business development, sales and marketing, that allows IT vendors to start or optimize their business activities in the region.  Its founders have more than 50 years of international experience providing software and services to hundreds of customers in Latin America; their background have been built on diverse industries, cross disciplines, and mixed business models creating value to IT vendors, partners, and customers.

LinkIT LATAM has established relationship with IT Consultants and Resellers that have recognized innovation and delivery capacity to deploy new technologies and services across Latin America.

LinkIT LATAM was created to close the gap between the rapid software adoption patterns and slow and costly internationalization business model.


The adoption of software, due to its strategic value in companies, local expertise and information availability, is moving from the traditional, bell-shaped, adoption model to a “shark fin” adoption curve, where customers adoption happens much faster. In this new reality where fast moving companies could create markets strongholds and higher profitability across regions, internationalization process are still based on old, high up-front investment commercial model that takes a slow, region by region approach.


LinkIT LATAM internationalization services allows IT vendors to become a leading vendor in Latin America while achieving regional profitability in year 1. LINKIT LATAM  Managing Partners have more than 50 years of international experience providing software and services to hundreds of customers in Latin America.

Juan Carlos Cerrutti
Managing Partner

Juan Carlos Cerrutti

Juan Carlos brings over 30 years of business experience. He has done extensive work in the areas of strategic planning and business development for start-ups and $500M size business in the high-tech sector. He has successful run highly efficient sales and marketing teams in Latin America, EMEA, and North America.

Juan Carlos was an executive member of the Novell management team as head of their North America commercial operations. He has optimized commercial operations leveraging multiple routes-to-market, and opened new markets in the areas of end-user computing, virtualization, IT infrastructure, management, security, open source, and cloud services.

Juan Carlos has an in-depth understanding of how a software company runs generating over three billion dollars in revenues for the companies he has worked for. He's lived in vibrant technology and business hubs: Boston, Dallas, London, Mexico City, New York, and San Francisco.

Juan Carlos holds an MBA from Columbia University in New York City, and an Engineering Degree from Universidad Catolica del Perú. He attended the "Aligning Strategy to Sales" executive course at Harvard Business School.
Jaime E. Munoz
Managing Partner

Jaime E. Munoz

Jaime is a business executive with 25 years of experience, who started his career developing enterprise software in Colombia. Based on his background and business acumen, he transitioned quickly to sales and marketing positions in the local IT industry. By the age of 25, Jaime was leading the sales force of a multi-million software company. His local success led him to be chosen to open Novell’s operations in Colombia. From there, he transitioned to Latin America’s regional roles in the areas of marketing, sales, and management.

Jaime has focused his professional career in LATAM since 1997. His experiences at a regional level include: regional management, setting up new operations, and leading sales teams in 6 different countries. Jaime's background focuses on networking, end-user computing, and IT security. He has a passion for new business development, the marketing discipline, and sales excellence.

Jaime studied business at Universidad Javeriana in Colombia and took part in the Executive Education program at Babson College in Boston.
Luis Fernando Restrepo
Regional Business Advisor

Luis Fernando Restrepo

Luis is a well know IT executive with a very successful professional career in Colombia that spans over 30 years. His most recent role was VP. Governance and Architecture at Sura, a leading insurance company in Latin America based in Medellin, Colombia. He brings extensive experience in the governance and business transformation processes in pan-latin enterprises in the service, insurance and health sector, and a proven track record achieving business competitiveness through processes, people, information and technology. Luis Fernando has a strong competency in developing, implementing and leading innovative strategies to generate new business model and extending existing ones leveraging technology. His proposed strategies soundly balance the risk level, security, quality, governance and enterprise architecture demanded by the business. He’s a savvy negotiator of products, services and software to deliver strategic value to the business commitment. Throughout his business career he’s driven innovation and a high commitment to develop people and provide unmatched services to clients.
Address: PO Box: 1926  Pompano Beach - Florida 33061 U.S.A
E-mail: sales@linkitlatam.com     Telephone: +1(954) 607-2177