A sound Beachhead plan allows for entering the Latin America market keeping cost and risk low. It provides a detailed operational 180-day blueprint--with monthly activities and milestone-- to execute well the first effort in the region. The beachhead plan will recommend the right mix of sales, routes-to-market, marketing and public relations activities. The document will provide a list of customers with higher propensity to buy and the companies to target as routes-to-market. The Beachhead Plan is a 2-4 week engagement.