Who we are...

LinkIT LATAM was created to close the gap between the rapid software adoption patterns and slow and costly internationalization business model.

The adoption of software, due to its strategic value in companies, local expertise and information availability, is moving from the traditional, bell-shaped, adoption model to a “shark fin” adoption curve, where customers adoption happens much faster. In this new reality where fast moving companies could create markets strongholds and higher profitability across regions, internationalization process are still based on old, high up-front investment commercial model that takes a slow, region by region approach.

LinkIT LATAM internationalization services allows IT vendors to become a leading vendor in Latin America while achieving regional profitability in year 1. LINKIT LATAM  Managing Partners have more than 75 years of international experience providing software and services to hundreds of customers in Latin America.


Managing Partners

Juan Carlos Cerrutti

Juan Carlos Cerrutti

Juan Carlos brings over 30 years of business experience. He has done extensive work in the areas of strategic planning and business development for start-ups and $500M size business in the high-tech sector. He has successful run highly efficient sales and marketing teams in Latin America, EMEA, and North America.

Juan Carlos was an executive member of the Novell management team as head of their North America commercial operations.
He has optimized commercial operations leveraging multiple routes-to-market, and opened new markets in the areas of end-user computing, virtualization, IT infrastructure, management, security, open source, and cloud services.

Juan Carlos has an in-depth understanding of how a software company runs generating over three billion dollars in revenues for the companies he has worked for. He's lived in vibrant technology and business hubs: Boston, Dallas, London, Mexico City, New York, and San Francisco.

Juan Carlos holds an MBA from Columbia University in New York City, and an Engineering Degree from Universidad Catolica del Perú. He attended the "Aligning Strategy to Sales" executive course at Harvard Business School.

 Jaime E. Munoz

Jaime E. Munoz

Jaime is a business executive with 25 years of experience, who started his career developing enterprise software in Colombia. Based on his background and business acumen, he transitioned quickly to sales and marketing positions in the local IT industry. By the age of 25, Jaime was leading the sales force of a multi-million software company.
His local success led him to be chosen to open Novell’s operations in Colombia. From there, he transitioned to Latin America’s regional roles in the areas of marketing, sales, and management.

Jaime has focused his professional career in LATAM since 1997. His experiences at a regional level include: regional management, setting up new operations, and leading sales teams in 6 different countries.
Jaime's background focuses on networking, end-user computing, and IT security. He has a passion for new business development, the marketing discipline, and sales excellence.

Jaime studied business at Universidad Javeriana in Colombia and took part in the Executive Education program at Babson College in Boston.

Mario Pedreros

Mario is a well-recognized executive with 25 years of experience in the Information Technology Industry. He has lead high-performance country and regional teams in Latin America.
At Novell, he held increasing sales responsibilities until becoming the sales leader for Northern South America, Central America and Caribbean.
Mario worked for Lexmark for 14 years where he performed various country and Latin America roles. He was the Channel Director for Latin America, and the Director, Sales and Services, for Latin America Managed Print Services division, Lexmark’s most strategic business unit. Under Mario’s leadership, Lexmark became the top provider of advanced printing services in Latin America.
Mario was the General Manager for Latin America’s two largest subsidiaries, Brazil and Mexico. Mario built and executed a plan that made Lexmark Mexico one of the most profitable subsidiaries in the world
Mario holds an Industrial engineer degree from the Pontificia Universidad Javeriana, and an MBA from Universidad de Los Andes in Colombia. He also received post-graduate Management degrees from Universidad de Los Andes.  Mario has attended several programs on leadership, strategy and management in the Ross School of Business, Michigan University, Harvard Business School, and MIT Sloan School of Management.

Tags: BUSINESS IN LATIN AMERICA, latin america it go to market strategy, Regional Business Strategy

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